Pitch and viewing distance
Closer viewers usually push a finer pitch, and finer pitch usually raises pixel count, processing and power. There is no single distance formula on this desk. A buyer comparing a 1.2 mm pitch with a 2.0 mm pitch at a 3 m viewing distance should ask each supplier which option it rejects and why. Some offers print 3840 Hz as a refresh figure; treat that as a headline until the content pattern and meter setup are named. Write the closest viewer and the content type, then ask each supplier which pitch it proposes.